A poster offering ‘free cider’ with a giant 3-meter square QR code is being driven up and down Chapel Street. The over sized QR code also appears in a guerrilla-style outdoor campaign targeting vacant shop-front windows, rock posters and traditional billboard sites.

Pedestrians who scan the code soon discover that the free cider is in fact one solitary bottle – given away daily to an unlikely winner. A secondary message then directs users to a bar or bottle-shop, within immediate walking distance, where an on-premise Old Mout Cider promotion runs that evening.

Find your nearest stockist in Queensland to enjoy a drop.

Advertising Beer Point of Sale QR Code