Bradcraetive

DC Comics new identity and branding

admin — Sat, 28 Jan 2012 22:30:31 +0000

DC Comics is one of the biggest publishers of comic books and is home to some of the most famed superheroes like Superman, Batman, Green Lantern, and the Flash. This past Summer, DC Comics made big news when it announced it would reboot 52 of its titles back to issue #1, giving many of its characters full-on makeovers, to mixed reviews and feelings. Coming along with this is its design rebrand.

DC Comics is a dynamic and provocative identity. The solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” “…The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.

Amazing streetart and pavement drawings

admin — Wed, 18 Jan 2012 01:59:47 +0000

Lambassador Sam Kekovich chop star

admin — Wed, 11 Jan 2012 01:51:19 +0000

Old-fashioned diplambacy isn’t cutting it anymore. Sam Kekovich has decided to use something that pervades every aspect of modern life: Popular Culture. Unfortunately, Sam discovered that pop culture itself is rife with unAustralian behaviour. Which is why he’s created ‘Chopular Culture’ instead, releasing his own ‘chop song’. The 3-minute music video, Barbie Girl, features pop starlet Melissa Tkautz and Australia’s Got Talent winners Justice Crew, and cameo of pop culture guru The Big Dick Richard Wilkins, on ya Wilco.

Barbie world music video

Sams address to the nation

Tooheys 5 Seeds set to put a twist on cider

admin — Sat, 07 Jan 2012 00:00:18 +0000

Lion will launch a new campaign for one of the fastest growing brands in its portfolio – Toohey’s 5 Seeds. With the release of a new variant in the range – Cloudy Apple – it will kick start with a TVC that exposes the ‘not so sweet’ side of the Toohey’s 5 Seeds brand.

Coopers Clear Copy Free Clarity

admin — Mon, 02 Jan 2012 01:30:29 +0000

Refreshingly sophisticated advertising for Coopers Clear - http://mumbrella.com.au/coopers-clear-goes-copy-free-69492

Futuristic Calvin and Daft Punk

admin — Fri, 30 Dec 2011 23:05:37 +0000

Futuristic art ahead of its time

Hellooooooooooooooo BEER

admin — Sun, 25 Dec 2011 15:48:04 +0000

There comes a time in every man’s life and that time is NOT now … Hellooooooooo Beer

Destiny is calling but beer is on the other line … Hellooooooooo Beer

Clemenger BBDO Melbourne has created a new summer campaign for Carlton Dry called ‘Hello Beer’. The new campaign stays true to the great Carlton Dry tradition of doing whatever, whenever and having an awesome time with your mates by saying hello to beer and goodbye to the mundane.

Each execution features a call-to-action for young Aussies to live in the now and focus on the realisation that you’re only young once.

The national campaign will run through summer with TV sponsorship, radio, print, ambient and outdoor channels in major cities.

Cream Delights to take advantage of

admin — Sat, 24 Dec 2011 21:44:29 +0000

Smicktacular logos for various retail clients

admin — Thu, 22 Dec 2011 03:27:52 +0000

Invest some of your time at the BeanBank

admin — Wed, 21 Dec 2011 11:53:04 +0000