Bradcraetive

Appetizing Restaurant Logos

admin — Mon, 23 Apr 2012 22:02:12 +0000

Consumers are picky about what they put in their mouths! You need to ensure the logo is first and foremost appetizing, before you think about how different it is, whether it is gritty and realistic or cute and fluffy and so on.

Super WhatNot nostalgic branding

admin — Thu, 15 Mar 2012 02:02:46 +0000

The branding for Brisbane’s first serious laneway bar, Super Whatnot, is more than retro. It’s legitimately nostalgic.

The branding plays on the modern world’s affinity for nostalgia. Drawing upon inspiration from established old-world men’s clubs and vintage American sporting Motifs, the monogram execution seems to perfectly befit the heritage of the space.

Dating back to the 1900’s, with exposed brick, reclaimed timber flooring and expansive high ceilings, the bar is simultaneously raw, industrial and steeped in antiquity. Playing on these contradictory factors, the established design aesthetic of the logo sits in stark contrast to the whimsical randomness of the name ‘Super Whatnot’. This juxtaposition was paramount to the design process.

Hell Pizza offers ‘Pizza Roulette’

admin — Wed, 14 Mar 2012 22:15:59 +0000

To promote Hell Pizza acquiring the hottest chilli sauce in the world, Barnes Catmur & Friends, Auckland has produced the Pizza Roulette campaign. At no extra cost you can have one drop of HELL FIRE on a random slice of any pizza.

Hudsons Coffee new improved image

admin — Wed, 29 Feb 2012 22:30:54 +0000

Hoyne Design Melbourne has repositioned and rebranded Australian franchise Hudsons Coffee.

The new brand embraces the spirit of popular independent cafes, and moves away from the pedestrian aesthetics of large coffee shop chains.

A new mindset around quality and perfection is projected through the strapline ‘A little love in every drop’.

The brand’s pilot store can be seen at Melbourne Airport’s international terminal.

Old Mout Cider launches into Melb.

admin — Thu, 16 Feb 2012 22:15:18 +0000

A poster offering ‘free cider’ with a giant 3-meter square QR code is being driven up and down Chapel Street. The over sized QR code also appears in a guerrilla-style outdoor campaign targeting vacant shop-front windows, rock posters and traditional billboard sites.

Pedestrians who scan the code soon discover that the free cider is in fact one solitary bottle – given away daily to an unlikely winner. A secondary message then directs users to a bar or bottle-shop, within immediate walking distance, where an on-premise Old Mout Cider promotion runs that evening.

Find your nearest stockist in Queensland to enjoy a drop.

Tasty posters to feast your eyes on

admin — Sun, 12 Feb 2012 12:29:58 +0000

DC Comics new identity and branding

admin — Sat, 28 Jan 2012 22:30:31 +0000

DC Comics is one of the biggest publishers of comic books and is home to some of the most famed superheroes like Superman, Batman, Green Lantern, and the Flash. This past Summer, DC Comics made big news when it announced it would reboot 52 of its titles back to issue #1, giving many of its characters full-on makeovers, to mixed reviews and feelings. Coming along with this is its design rebrand.

DC Comics is a dynamic and provocative identity. The solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” “…The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.

Amazing streetart and pavement drawings

admin — Wed, 18 Jan 2012 01:59:47 +0000

Lambassador Sam Kekovich chop star

admin — Wed, 11 Jan 2012 01:51:19 +0000

Old-fashioned diplambacy isn’t cutting it anymore. Sam Kekovich has decided to use something that pervades every aspect of modern life: Popular Culture. Unfortunately, Sam discovered that pop culture itself is rife with unAustralian behaviour. Which is why he’s created ‘Chopular Culture’ instead, releasing his own ‘chop song’. The 3-minute music video, Barbie Girl, features pop starlet Melissa Tkautz and Australia’s Got Talent winners Justice Crew, and cameo of pop culture guru The Big Dick Richard Wilkins, on ya Wilco.

Barbie world music video

Sams address to the nation

Tooheys 5 Seeds set to put a twist on cider

admin — Sat, 07 Jan 2012 00:00:18 +0000

Lion will launch a new campaign for one of the fastest growing brands in its portfolio – Toohey’s 5 Seeds. With the release of a new variant in the range – Cloudy Apple – it will kick start with a TVC that exposes the ‘not so sweet’ side of the Toohey’s 5 Seeds brand.