Beyond the Download Button: Automating Your Upsell

The transaction ends. The customer hits the "Download" button on Gumroad or Etsy, and the money lands in your account. Most creators stop here. They treat the sale like a destination, but it's really just the starting line for the relationship. Every time you allow that journey to end at the download link, you’re leaving money, and more importantly, trust, on the table.

The secret to increasing your Average Order Value (AOV) isn't a complex redesign of your checkout page; it's a simple, automated follow-up. Using a no-code tool like Zapier or Make, you can tell your email platform: "When a sale occurs on Gumroad for Product A, wait 30 minutes, then send an email offering Product B." This email isn't a hard sell; it's a helpful suggestion: "Hey, since you're setting up your new template, you might save an extra two hours with this complementary toolkit." The timing is perfect, the offer is relevant, and the system runs while you sleep.

Zapier Workflow connected to your latest Gumroad sales.

Make Workflow connected to your latest Etsy transaction.

Stop letting your business end at the first click. Your AOV is a metric of how well you serve your customers after they've already bought. This simple automation turns a single purchase into a pathway to greater value for them, and greater revenue for you. Your job isn't to chase new sales; it's to extend the ones you already have.

The ultimate goal is to remove the friction of manual follow-up and create a system that serves your customer's needs before they even realise them. The value isn't just in the time saved; it's in the automated relationship building that directly increases your AOV.

Brad Rae, Director

P.S. Thanks for reading all the way through, talk next month.